Stoli iPad App
Lure Industries developed and produced an iPad app for Stoli Vodka. The App was part of an ongoing summer initiative to promote the new Stoli White Pomegranik flavored vodka.
The idea was to create a platform that allowed consumers to create their own cocktail based on a Stoli Vodka and their mood. Once the consumer selects a mixer based on their mood, a Stoli recipe and order is sent to the bar from the iPad to an iPodTouch. The bartender clicks on the order and the recipe pops up to guide the bartender in mixing the Stoli Signature Cocktail.
Names and emails are captured for further marketing efforts and the consumer is emailed his/her Stoli Signature Cocktail Recipe. The whole app runs on a closed WiFi network and a MacBook is used for the brand manager to customize the app depending on the location, bar or featured Vodka.
